stop greenwashing

Do You Know What You're Putting on Your Skin?
Bath and beauty products do more than just keep us clean, they make us look and feel our best. And in a 24/7 society where busy is the norm, a simple bath or great skin treatment can be a relaxing per...

Green Travel: Use The Power Of Responsible Tourism
The economic buzz of green travel creates both practitioners and impostors. Responsible tourism is not a fad. Good operators understand the issues and incorporate appropriate practices as part of thei...

Marketing Your Green Business
A Green Business is something to be proud of. By establishing such a business you are contributing to the well being of the Planet and of your fellow man. It doesn’t matter if you are a consulting f...

Bush's Latest Proposal on Climate Change
There is a clear consensus in the scientific community that global climate change or global warming is caused primarily by human activity. This conclusion has been endorsed by no less than 30 scientif...

The Hidden Danger of E85
As the United States and the European Union rush to find solutions to global climate change many less than ideal choices are being chosen. Consider the growing demand for the biofuel E85. According to...

Greenwashing: The Dangers of Greenwashing
According to a TerraChoice Environmental Marketing report released in 2007, "an overwhelming majority of environmental marketing claims in North America are inaccurate, inappropriate, or unsubstan...

Greenwashing: What is Greenwashing?
As more and more people make environmentally conscious decisions in their lives, industry and government alike are forced to respond. In many cases the responses are positive and offer benefits to ...

Consumer Attitudes about Green Building
Consumer interest in green building exploded in 2007, and it’s still growing. Thanks to extensive media coverage, an increasing number of consumers are becoming familiar with sustainability and gree...

Dangers and Opportunities: The Future of Greenwash
Copyright (c) 2008 Jackson Kern The phenomenon of "greenwash" can be viewed from various angles. TerraChoice's "Six Sins of Greenwashing" have become widely circulated and wel...

Changing Your Habits to Benefit the Earth
While most people assume becoming green means making major changes in their own life this isn't always the case. It doesn't have to be disruptive or difficult. To many peoples surprise becoming gree...

Green Purchasing
Surrounded by disposable consumer products it’s easy to participate in their use. The problem with disposable consumer products is obvious - the waste they produce. According to Conwed Plastics, I...

INTERVIEW WITH THE QUEEN OF GREEN: DEBRA LYNN DADD
Author and renowned consumer advocate, Debra Lynn Dadd, has been a pioneer in everything green, natural, and healthy for over two decades. Culminating from her many years of research and analysis a...

Black to Basics
Greenwashing advertisements have now become commonplace in which slick campaigns are centered on being 'green' and more importantly, 'taking responsibility for our carbon footprints'. Perhaps it is ti...

Black To Basics
How the main electricity suppliers and the government plan a black future by reverting to traditional resources for Britain's energy generation to solve the looming energy gap. Greenwashing advertise...

The great greenwash: survival of the sustainable
Global warming sceptics seem to have gone rather quiet recently. Whether you're a believer or not, sustainable practices and carbon counting are here to stay; and like it or not, the climate is ch...

Greenwashing - Ethics Aside, It's Just Bad Business
"Green" rhetoric is everywhere--political speeches, articles touting "green" initiatives by various cities and states, movies and television, and yes, ubiquitously in marketing and adv...