Welcome to Stop Greenwashing
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What is "Greenwashing?"
Greenwash is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
Greenwashing is a practice where companies attempy to make their products appear to be environmentally friendly by using unregulated environmental buzzwords and terms as well as other marketing techniques.
The United States based watchdog group CorpWatch defines greenwash as "the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment."
Is Greenwashing a Real Danger?
According to a TerraChoice Environmental Marketing report released in 2007, "an overwhelming majority of environmental marketing claims in North America are inaccurate, inappropriate, or unsubstantiated." Greenwashing is a real danger when you consider TerraChoice used metrics provided by the Federal Trade Commission (FTC) and the Environmental Protection Agency (EPA) to review over 1,000 products and with the exception of a single product all raised red flags.
About Stop Greenwashing
Since 2008, Stop Greenwashing has been working to promote greenwashing public awareness. Driven by our commitment to provide a healthy environment for our children, Stop Greenwashing is an all volunteer team of environmental actvists. We strongly believe by helping consumers better understand environmentally conscious decisions we can reduce corporate greenwashing and it's effectiveness. Using our shared purchasing power we can stimulate market demand for more green products and green services.
Contact
Let us know what you think! Stop Greenwashing is an all volunteer team and feedback is always appreciated.